Visa Checkout/Starbucks Survey
OBJECTIVE
Drive usage awareness for Visa Checkout in the Starbucks App
STRATEGY
Deliver strategic messaging about Visa Checkout in combination with the Starbucks App in the New York, Chicago, and San Francisco markets
EXECUTION
- Utilize Curb’s Taxi TV Digital Network.
- Distribute and analyze survey in New York to capture brand and use recall
Campaign Results
- Significant brand recall with Taxi TV
- Test Group 3x more likely than Control Group to recall Visa Checkout messaging
