Visa Checkout/Starbucks Survey

Taxi TV screen featuring Visa Checkout Interactive Starbucks survey

Visa Checkout/Starbucks Survey

Drive usage awareness for Visa Checkout in the Starbucks App

Deliver strategic messaging about Visa Checkout in combination with the Starbucks App in the New York, Chicago, and San Francisco markets


  • Utilize Curb’s Taxi TV Digital Network.
  • Distribute and analyze survey in New York to capture brand and use recall

Campaign Results

  • Significant brand recall with Taxi TV
  • Test Group 3x more likely than Control Group to recall Visa Checkout messaging
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