J. Crew Ludlow Traveler Campaign
OBJECTIVE
Specialty retailer J.Crew wanted to generate awareness for its new Ludlow Traveler suit portfolio, a collection of wrinkle resistant wool suits tailored for the frequent business traveler.
STRATEGY
The company aimed to drive traffic into specific stores located in New York City, Chicago, Boston, Washington DC and San Francisco.
EXECUTION
J. Crew ran a :30 premium spot and geo-targeted action banners on 9,250 Taxi TV screens throughout the five target DMAs.
Campaign Results
- 7MM impressions were delivered during the course of the campaign
- J. Crew reported a sharp increase in foot traffic, in-store shoppers and suit sales during the Taxi TV flight
