Bevi Water Coolers Awareness Campaign
Earned 140% ROI in first 30 days after campaign
OBJECTIVE
Boston-based startup Bevi wanted to raise brand awareness and generate sales for its eco-friendly drinking water dispensers. Bevi’s corporate water coolers are available in six major cities: Austin, Boston, Chicago, Dallas, New York City and San Francisco.
STRATEGY
The company aimed to drive sales in the two largest DMAs the machines are sold, New York City and San Francisco.
EXECUTION
Bevi ran a :30 premium spot and geo-targeted action banners on 1200+ Taxi TV screens in the two target DMAs.
RESULTS
- Over 1.5MM impressions were delivered during a five-week period
- Bevi reported a 140% ROI in first month after the campaign ended
- New machine sales during this period were directly attributed to the Taxi TV campaign
