Aria Resort & Casino Awareness Campaign

Photo of Aria resort in Las Vegas

Aria Resort & Casino Awareness Campaign

OBJECTIVE
Aria Resort & Casino wanted to educate Vegas travelers on its features and amenities, while also testing the efficacy of the Taxi TV experience.

STRATEGY
Through a partnership with Curb, a custom-built suite of tablet apps was installed on 700 taxis servicing the Vegas area.

EXECUTION
The tablet apps featured 13:00 of content, special offers, and SMS integration for reservations and ticket purchases.

Campaign Results

  • 90% rated the platform 3/5 or higher
  • 9.25 pages were viewed during an average session
  • 50% of riders developed a more favorable perception of the hotel and casino
Case Studies
Taxi TV screen featuring Bevi interactive advertisement

Bevi Water Coolers Awareness Campaign

Taxi TV screen featuring Visa Checkout Interactive Starbucks survey

Visa Checkout/Starbucks Survey

Taxi TV screen featuring J. Crew advertisement - three men in suits

J. Crew Ludlow Traveler Campaign

High Impact Tops (2-sided)
IBM Taxi TV Interactive Campaign
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