Aria Resort & Casino Awareness Campaign
OBJECTIVE
Aria Resort & Casino wanted to educate Vegas travelers on its features and amenities, while also testing the efficacy of the Taxi TV experience.
STRATEGY
Through a partnership with Curb, a custom-built suite of tablet apps was installed on 700 taxis servicing the Vegas area.
EXECUTION
The tablet apps featured 13:00 of content, special offers, and SMS integration for reservations and ticket purchases.
Campaign Results
- 90% rated the platform 3/5 or higher
- 9.25 pages were viewed during an average session
- 50% of riders developed a more favorable perception of the hotel and casino
